9810 Washington Blvd
Culver City, CA 90232
East Borough, a Vietnamese restaurant that’s the partnership of a Costa Mesa restaurant of the same name and the team behind Pitfire Pizza/Superba Snack Bar, opened in Downtown Culver City a little over a month ago to much fanfare. Patrons raved about their lunch offerings of elevated versions of banh mi, bun, com, and other casual traditional Vietnamese dishes, as well as about their dinner offerings of a modern take on the cuisine with creative small plates and progressive large format dishes.
My coworkers and I went for lunch during their first week of opening, and were quite impressed. I ordered the pho baguette, which is basically a bowl of pho in banh mi form. They don’t serve pho, but this proved to capture all the flavors and ingredients of what you’d find in the soup noodle: beef brisket w/ basil, bean sprouts, and chili (all the contents of a regular bowl of pho), topped w/ a clever sriracha hoison aioli, and served with an even more clever bowl of concentrated pho broth to be used as a dip for the sandwich – think banh mi French dip. A fairly straightforward translation, yes, but it does accurately capture the essence of pho. My coworkers seemed to enjoy their pork belly & egg rice bowl and tofu vermicelli noodles, respectively.
There is one issue most people will have with the restaurant (besides the difficulty of finding parking in Downtown Culver City): the prices. The appetizers are $6-8 (2 pieces of spring roll are $6) and entrees are $12-15 (including the banh mi – the pho baguette was $13). So yeah, not cheap at all. They do use high-quality ingredients, and portions are on the larger side, but that won’t make the prices easier to swallow for most. Some people, including coworker Han, refuse to pay this much for a sandwich that costs $2 in SGV/Little Saigon. It also doesn’t help that their Costa Mesa location, however more fast-casual, has basically the same menu at $3 less per dish. Dinner, which I have yet to try, is also on the higher side ($$$ price range), but at least the direction of the menu reflects that.
For now, East Borough is a great lunch option that isn’t necessarily priced as such. I definitely will be back (I’m especially looking forward to dinner), but during work hours it might have to be on someone else’s dime. Still, it’s by far the best of the Vietnamese offerings on the west side of town (over Nong La and Phorage), and certainly the most progressive-thinking. And they certainly know that they’re hot shit – rightfully so.